All in write-ups

W Magazine: New York Fashion Week’s Hottest Venue Was A Lighting Showroom

When an up-and-coming fashion brand and the eternally cool Chloe Sevigny host events in the same place, it cannot be a coincidence. Roll & Hill, an interiors shop tucked away on the lower half of Mercer Street in New York City’s Soho, was just that place. Last Thursday, the young label Öhlin/D took over the Roll & Hill space, transforming its modern showroom into a chic school yard, complete with a mountain of books from The Strand. A few days later, Chloe Sevigny celebrated friend Delfina Delettrez and her collaboration with, where guests were offered an enormous chocolate bar in honor of Valentine’s Day. When fashion week is not taking over the stunning three story space, the shop offers an array of custom lighting, furniture by creative director Jason Miller, Golan rugs, and the occasional vintage find.

AD Magazine: How a Sketch Becomes a Reality at Brooklyn's Most Loved Lighting Studio

Big, beautiful rooms usually cry out for gorgeous light fixtures—and often, the best way to deliver is by customizing the fixture to the space. “We find ourselves, very often, in the position of taking something that’s already a special fixture and customizing it, in terms of dimensions, finish, or configuration,” says architect Poonam Khanna, founder of the New York firm the Unionworks. To do so, she sometimes turns to the Brooklyn-based lighting company Roll & Hill. “When they’re working on a custom iteration, they’re also providing design guidance,” she says. “It’s like having an extra designer in your back pocket.”